Tips for Fast-casual and
Quick-service Restaurants

Our eyes were designed from day one to see motion. Using our peripheral vision to help us spot a food source or a potential predator were the key to survival, motivating us to move – closer or further away. Today, this survival mechanism might help us in different situations but it still definitely exists.

The battle is over and the winner is clear. Digital menu boards are tremendously more effective at driving sales and scaling operations than static menu boards.

Although technology will never completely replace the need for a humans in QSR and fast-casual restaurants, digital menu technology can greatly assist your current salesforce with many aspects of the sales process including driving additional sales and boosting overall profits.

facebooklinkedintwitterIf you’re a restaurant owner or operator looking to optimize your menu strategy, you probably already know that switching to digital menu boards helps amplify the customer experience and reduce perceived customer wait time. But, did you know that switching to digital menu boards can actually save you money, too? We’re not talking just marginal savings. We’re talking about up to 95% cost savings over static menu boards, as reported recently by one of WAND Digital's large concept restaurant brand. Digital menu boards provide up to 95% cost savings over static menu...

Until the laws of physics and/or the physical location of your restaurant change, you can only fit so many guests in your restaurant, and foot traffic may never be your greatest asset.

When considering strategies to grow your bottom line, it’s way more than just what’s on the menu. The term “digital menu technology” encapsulates so much more than just electronic menu boards. It’s a complex system, that when used right, can be one of the most powerful sales drivers in a restaurant.

As a restaurant operator, you have to make countless decisions every day. One of those decisions is how to influence what people are buying after they walk through the doors.

The restaurant industry faces challenging times. Sales are down at traditional restaurant concepts, both domestically and internationally, consumers are shifting how and where they spend money, and higher labor and commodity costs make for difficult operations.

Did you know that 4-10 percent of food purchased by a restaurant is discarded before ever reaching a guest? Each day, millions of pounds of food are thrown away by restaurants — much of it before it has even been touched by a customer.

facebooklinkedintwitterDigital menu boards offer a host of benefits not found with static, printed menu boards. If you still use static menu boards in your multi-unit operation, here are three of the biggest reasons to finally switch to digital menus:1. Gain More Control When You Switch to DigitalIn growing QSR and fast-casual restaurants, digital menu boards make managing multiple stores and locations simpler and much more efficient. Keeping messaging consistent across all locations can be a daunting and difficult task. Digital menu boards eliminate that uncertainty and display the same...

When considering strategies to grow your bottom line, it’s way more than just what’s on the menu. The term “digital menu technology” encapsulates so much more than just electronic menu boards. It’s a complex system, that when used right, can be one of the most powerful sales drivers in a restaurant.

Until the laws of physics and/or the physical location of your restaurant change, you can only fit so many guests in your restaurant, and foot traffic may never be your greatest asset.