Tips for Fast-casual and
Quick-service Restaurants

Many restaurants are making the switch from static menu boards to Digital Menu Technology to establish menu clarity, amplify the customer experience, and increase sales. During this transition, it is likely that restaurant owners may seek the help of an external design agency to create and manage their digital menu board content.

Not all digital menu board providers are created equal. If done correctly, you could have a powerful solution that positions your brand professionally, gives you the ability to make instant menu updates and increases your sales.

Your menu communicates more than just item names and prices to your customer. To reap all the benefits of digital menu boards, careful consideration and planning must go into their design and utilization.

We sat down with WAND Project Manager, Garon Rowland, and got the inside scoop on how she gets clients best setup for success with new or existing digital menu boards (DMB’s).

When it comes to designing your menu boards, the best place to start is with a solid marketing strategy that is consistent across your entire brand. That will allow you to better coordinate all of the corresponding activities as you’re generating content.

You already know that digital menu boards are an attractive way to showcase your products, motivate your customers, and streamline the management of your business. However, if you don’t have content that is fresh, modern and interactive, you run the risk of losing out on the full benefits associated with digital menu technology.

If your kitchen creates mouthwatering dishes but no one ever orders them, does your restaurant even stand a chance? In short, not so much.

Are you thinking about upgrading to digital menu technology? Not only can it add a modern look and feel to your restaurant, but it is also proven to drive increased revenue. It’s not all about the screen and player, though— in some ways, that’s the easy part.

You have committed to the investment of digital menu technology. You have menu boards installed and running in your restaurants. You have poured all of your creativity and resources into your content. Now it’s time to see if all your effort was worth it.

By purchasing new equipment before the end of the year (December 31, 2023), like digital menu boards and accompanying hardware accessories, you’re not only investing in your business for increased revenue next year, you’re also making the most of your business tax deduction.