WAND Increases Major Deli Concept’s Average Order Value by 6%: A Digital Menu Case Study

Upgrading your restaurant signage to digital menus isn’t just to align with a tech-forward future or keep up with the fast-food Joneses. Engaging digital menus have been shown to not just enhance the overall customer experience, but they also show menu items in an irresistible way. Bright colors, subtle movements, and informative photos light up the senses—and your bottom line. How do we know? By conducting our own digital menu case study.

WAND Digital conducted a test with a major deli concept to show the impact of our unique technology and creative solution. The sales results were measured across over 70 locations with half utilizing WAND’s digital menu technology and creative design, and half using static menus. The results showed that the deli concept could influence over $2 million of increased sales in their stores by utilizing WAND’s solution.

The Challenge: Cracking the code to influence customer behavior to drive orders of featured items and add-on purchases to increase average check size.

The Result: An increase in average check size of 6% in stores using WAND’s technology and creative.

WAND’s Digital Menu Solutions Contain Three Major Components

1. Industry-leading digital menu software.

WAND’s user-friendly menu software solution gives customers full control to customize and edit their menus in real-time. The system is fully scalable across one store or thousands, and it’s cloud-based, meaning customers can access their system online from any device and make changes within minutes. Day-parting is done automatically to change between breakfast, lunch, dinner, and happy hour or snack times. The power to make quick changes empowers owners and operators to adapt quickly to the changing needs of their customers day to day or even minute to minute.

2. Durable, heavy duty menu hardware.

Industrial-grade hardware is specifically built to withstand the challenges of a restaurant environment. WAND works with leading manufacturers to provide customers with hardware built for heat, moisture, dust, grease, and other factors, including the need to be up and running all day, every day. WAND’s unique TechProtect solution also guarantees all hardware for 5 years, and if there is ever an issue, it is repaired or replaced on the next business day. Reliable hardware can be the difference between selling more and shooing customers away.

3. Eye-catching, mouth-watering menu design.

WAND’s award-winning menu design squad is fully dedicated to creating powerful menus that drive sales lift for restaurants. Our experienced team of designers work with customers to provide the right solution to help meet their business objectives. Your restaurant, your menu, and your customers are all unique—one-size-fits-all photos and videos just won’t cut it. Instead, the best digital menu solution is tailored to what you offer and showcased in the best light possible. 

Get started on your own digital menu case study today.

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