If your kitchen creates mouthwatering dishes but no one ever orders them, does your restaurant even stand a chance? In short, not so much.
Tips for Fast-casual and
Read up on trends, strategies, and tactics to help you hit goals for your fast-casual or quick-service business.
You already know that digital menu boards are an attractive way to showcase your products, motivate your customers, and streamline the management of your business. However, if you don’t have content that is fresh, modern and interactive, you run the risk of losing out on the full benefits associated with digital menu technology.
WAND conducted a test with a major deli concept to show the impact of our unique technology and creative solution. The sales results were measured across over 70 locations with half utilizing WAND’s digital menu technology and creative design, and half using static menus.
The battle is over and the winner is clear. Digital menu boards are tremendously more effective at driving sales and scaling operations than static menu boards.
When Carolyn Conner, a franchise owner for Church’s Chicken in New Mexico, noticed that sales at each of her four locations had stagnated, she knew it was a problem she needed to address quickly. Part of the problem, she believed, was that her employees struggled with upselling at the cash register despite the time and effort she poured into training them to do so.
Millennials go out to eat more than any other generation, so many restaurants are looking for ways to accommodate this growing demographic. With millennials soon topping the list of those with buying power, many very successful franchises are capitalizing on this group’s eating habits.
Your menu communicates more than just item names and prices to your customer. To reap all the benefits of digital menu boards, careful consideration and planning must go into their design and utilization.
The restaurant industry faces challenging times. Sales are down at traditional restaurant concepts, both domestically and internationally, consumers are shifting how and where they spend money, and higher labor and commodity costs make for difficult operations.
In the hospitality industry, standing out from the crowd requires innovation. That often means incorporating new types of technology. This is especially relevant in the fast casual niche.
Did you know that 4-10 percent of food purchased by a restaurant is discarded before ever reaching a guest? Each day, millions of pounds of food are thrown away by restaurants — much of it before it has even been touched by a customer.
Not all digital menu board providers are created equal. If done correctly, you could have a powerful solution that positions your brand professionally, gives you the ability to make instant menu updates and increases your sales.
For many operators of Quick Service and Fast Casual restaurants, the logistical challenge of managing content across multiple locations can seem like a nightmare. The challenge is compounded for operators who travel frequently and need to update menu content outside their offices.
Increase Revenue with Engaging Digital Menu Boards
Scale your business with digital menu technology and experts on your side.